If you’re a sales professional, you might ask yourself, “Do I really need a sales coach?”
Serena Williams. Michael Phelps. Tiger Woods. These iconic athletes have dominated at the highest level of their professions for years. But even after they made it to the top, they kept their coaches!
Of course, it seems obvious that an athlete always needs a coach. Athletes need to constantly improve skills, correct old habits, and prepare for new competitors. Most sports success stories include a coach who kept their athlete or team motivated and accountable on the road to victory.
Even the most successful business leaders know they can’t go it alone. Steve Jobs, Sheryl Sandberg, and many other top executives have used coaches for the same reason athletes do—to refine skills, stay focused, and overcome obstacles.
As we progress through our careers, every level of success comes with new challenges. To reach new heights, salespeople can’t always rely on what they’ve always done. Marshall Goldsmith summed it up like this:
What got you here won’t get you there.
Plateaus can happen at any point in your life—even when you’re doing better than ever! Many successful salespeople, even if they’re the top producer for their business, know they can do even better. A one-on-one sales coach can be the perfect solution to unlock your sales potential. Your coach will work with you to:
- Get your head in the game, be resilient, and avoid ruts
- Learn how to CRUSH your sales goals with new techniques & approaches
- Take back control of your time, and get more accomplished
These correspond with the three areas crucial to success for any sales professional: Enthusiasm, Expertise, and Efficiency. An experienced sales coach will help you target the areas you need to improve, teach you new skills, and hold you accountable to a long-term coaching plan.
Get Your Head In The Game
We believe attitude is everything. To succeed, you need the enthusiasm to keep your head in the game and reach for more.
Just like the coach of a sports team, the best sales coaches know how to fight burnout, maintain positivity, and keep clients motivated. If you’ve made a career out of sales, you probably love doing it—but even top salespeople can struggle to find the excitement that drove them in the past.
With an experienced sales coach, you’ll be able to find the drive, passion, and joy for selling that keeps you reaching for more. A coach will also offer guidance and provide tools to stay resilient when you lose a deal or face rejection.
As an example, here’s a mantra we commonly teach our sales coaching clients:
My job is to make a list, and cross people off that list.
Some will say yes, some will say no, but I need both to have a great day.
Some will, some won’t. So what?
Who’s next? Who’s next? Who’s next?
The lesson remains even when a salesperson has closed a monster million-dollar deal. Congratulations! Celebrate, and get back to it—”Who’s next?”
Learn To CRUSH Your Sales Goals
The best sales coaches have proven sales experience—real-world expertise. They’ll identify what’s not working, and teach you the sales and leadership skills you need to get the job done. Do any of these common sales problems sound familiar?
- You get the same objections from sales leads, and want to learn new approaches
- You’re losing on price because you’re selling on price
- You have major peaks and valleys in your pipeline because your sales funnel isn’t full
- You’re an expert in your field, but need a better process for closing deals
A sales coach educates clients on new approaches and techniques based on years of experience and research. They’ll analyze your approach and fill in the gaps—so you can take your business to the next level.
Many top producers end up being promoted to sales management, only to find their old skillset is inadequate for their new position. Knowing how to sell isn’t enough—a sales leader has to deal with hiring, firing, compensation plans, effective communication, sales training, and more.
If you’re a sales manager, business owner, or executive, Skillway can help you build your knowledge about recruiting, retaining, and training your sales team—and the leadership skills you’ll need to crush your goals.
Take Back Control of Your Time
We’d all love to double our income. But what if you could make the same income you do now—and cut your work hours in half?
Plenty of salespeople rack up big sales numbers, but find they’re working 50 or 60 hours a week—or even more. If you’re out of control of your time, you might find that next-level sales goals are always just out of reach, while your personal life is nonexistent.
If you simply can’t find enough hours in the day to do what you want to do, a premium sales coach will help you identify what needs to change and build a customized plan for you to follow.
Of all the areas that sales coaching can improve, efficiency is one of the most challenging—and most rewarding. Efficiency isn’t just about maximizing sales revenue. It’s about having more time to spend with your family. More time to pursue new opportunities. Control over your day and what you do with it.
If you’re struggling with time management, chances are you’ve tried many approaches that don’t work—or don’t stick. Developing skills in efficiency, time management, and delegation takes a lot of self-discipline.
An experienced sales coach will share approaches that actually work for you. But more importantly, you’ll have a partner who will keep you accountable—building your self discipline so you can take back control of your time.
CRUSH your goals and love what you do.
Top-selling producers and sales teams need real results. But to really crush your goals—and love what you do—you need a partner who digs deep.
Skillway is a sales coaching company that trains, motivates, and consults salespeople, sales managers, and executives.
With Skillway, you’ll have a partner who understands the unique demands of Relationship Selling. Our expert sales coaches custom-design solutions using proven methods to take you to the next level. If you’re tired of quick fixes and want a long-term partner committed to your success, reach out today.
